developed virtual fitting rooms using a set of interaction design patterns and explored the shopping experience in AR. proposed a VR-based job training system using various sensors. Enhancing the presence and immersion during virtual training, Baek et al. investigated the consumer experiences in VR communications by using the interpretation of visual images and a hermeneutic model of experiential gestalt. used indirect illumination light to communicate with the visitors in the art museum and analyzed an immersive experience. emphasized the importance of the naturalness and visual expression of the interaction in the study of UX in VR games through a head-mounted display (HMD). introduced the study of interaction by using telepresence in smartphone-based augmented reality (AR), and Nam et al. The user test in this study is examined in-depth by dividing the evaluation of the user into a two-step survey, and the results are objectively verified through a statistical analysis.Īs existing analog fashion shows with constraints in space and time have evolved into digital fashion shows that include interaction, the VR environment is helpful in evaluating apparel, promoting fashion shows, and purchasing the apparel. In addition, by utilizing a commercial game engine, the production process necessary to simulate an existing fashion show is shown step-by-step. In the design of the interactive VR fashion show, various interaction elements that affect the UX are selected and the scope of UX application is suggested. As such, this study introduces an interactive VR fashion show to analyze the impact of interaction on the UX in a VR environment. However, study cases that maximize user immersion through the interaction of visual changes in the stage and clothes of a digital fashion show are scarce. In particular, as existing analog-type fashion shows that have limitations in space and time have evolved into digital fashion shows that include interaction, the importance of the naturalness of interaction and visual expression is being emphasized in UX research. A virtual reality (VR) environment is different from the generally produced video-based experience, as it creates an interactive user experience (UX) by allowing the users to respond to operations or commands using various input devices.
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